GameAccount launches Blue Square Skill Games

GameAccount has launched their suite of skill-based games for Blue Square (http://www.bluesq.com). The deal enables Blue Square's online customers to engage in playing GameAccount's market-leading portfolio of online games including Poker Dice, Gin Rummy, Multiplayer Blackjack and Backgammon. All GameAccount skill games offer multi-table tournaments together with head-to-head cash games.

Head of Gaming for Blue Square, Angus Nisbet says, "GameAccount's games broaden the demographic appeal of our online games
offering and provide proven marketing opportunities in fast-growing markets
within continental Europe. GameAccount was chosen after an exhaustive process investigating the potential for these emerging games, the player liquidity levels already present, the experience of potential suppliers and the technical capabilities of their respective platforms."

By joining the GameAccount Network, Blue Square becomes the third licensee sportsbook operator in 2008, following membership in 2008 by Stan James and
Gala Coral. They join existing network members William Hill, Boylesports,
Paddy Power and Sportingbet Europe. All GameAccount licensees enjoy the
benefits of GameAccount's recent launch of Poker Dice together with various
software upgrades including navigation enhancements for the games lobby,
moderated chat rooms, more information for tournament players and brand new
side games. For the first time in the skill gaming industry, players can chat among themselves within the game lobby view without missing a moment of live person-to-person gaming action.

Chief Executive Officer, Kevin Dale comments, "We are delighted to welcome Blue Square into our fast-growing Network,which has experienced explosive growth in player numbers and staking activity."

"The blue-chip corporate customers of ours benefit from unique skill gaming software in attracting new players - reducing the dreaded churn and driving meaningful revenues comparable to poker. Gin Rummy, Poker Dice, Backgammon and our unique Multiplayer Blackjack form a ompelling suite of person-to-person games super-charged by the presence of side games to fill idle minutes. GameAccount is now integrated with several sportsbook platforms including Orbis and Finsoft. Blue Square is our third licensee sportsbook operator utilising the Orbis sports betting software platform."

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