Play65 Back & Ready to Launch Million Dollar Campaign

Interlogic, owner of the Play65 backgammon site is set to launch a million dollar internet campaign in Israel with the aid of media company Digital Royalty.

The campaign was created after long negotiations between Interlogic and the Israeli Attorney General resulted in the reopening of Play65's backgammon site to Israeli citizens. In 2006, police ordered Interlogic to block the Israeli leg of the site and made it clear to credit card companies that cooperating with gambling websites was deemed illegal by Israeli law.

The campaign's main message will be to encourage Israeli players to come and play backgammon with other enthusiasts from around the world and to also raise public awareness for the game.

Koby Isaic, founder of Digital Royalty said, "We are happy that Interlogic has chosen us, and we are confident that the campaign will reach many Israelis enthusiasts as well as introduce new players to this exciting game".


Ed note: Download Play65

, the biggest Backgammon site in the world and get a FREE $2 Bonus.

• 
• 
• Email to a friend
• Print